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| Featured Case Studies |
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| Health Politics with Dr. Mike Magee |
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| Health Politics sought a lead generation program to supplement its subscription outreach activities for their Medical Humanities Initiative: HealthPolitics.com. On average, the site was only subscribing 8-10 new users per day. Today, EyeTraffic Media manages lead generation programs for Health Politics that generate more than 200 new subscribers daily. (View Full Case Study) |
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| Harvard Business Review |
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| Harvard Business Review - a well recognized business journal - sought to introduce new steams of revenue by introducing an online advertising program on HBR.com. However, HBR lacked an online ad sales team that understood the internet marketplace. In addition, HBR did not have any ad serving and reporting capabilities that are required to be an online publisher. Technical resources were limited- and print advertisers were demanding and integrated marketing program with visibility in both the magazine and online at HBR.com. (View Full Case Study) |
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| Ortho McNeil - AXERT for Migraines |
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| Ortho McNeil Pharmaceuticals wanted to gain more visibility and market share for their migraine therapy medicine. In order to penetrate deeper into the marketplace - Ortho McNeil decided to target migraine sufferers who were seeking to switch from their current prescription. To achieve this - Ortho McNeil had to reach this audience at the moment of consideration for alternatives medications. (View Full Case Study) |
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